Top 10 Social media analytics and reporting Tools in 2025: Features, Pricing, and Comparison

Quick Summary

• The demand for social media analytics tools in 2025 has skyrocketed as brands focus on data-driven marketing, ROI tracking, and cost efficiency.
• While tools like Sprout Social, Hootsuite, and Buffer excel in scheduling and engagement analytics, their higher pricing tiers often make them less accessible for smaller teams.
• Advanced tools such as Rival IQ and Social Insider provide detailed competitor benchmarking and influencer analytics but come with premium pricing and limited integrations.
• Most platforms handle either social analytics or social listening, but few connect those insights with website traffic, ad performance, or SEO metrics — forcing marketers to juggle multiple subscriptions.
• That’s where tryCoM stands out — an all-in-one marketing intelligence platform that merges social, SEO, Google Analytics, and Google Ads data into a single affordable dashboard.
• tryCoM delivers enterprise-level analytics at a fraction of the cost , helping marketers and performance teams gain a 360° view of engagement, conversions, and ROI without switching tools or overpaying for add-ons.
• In short, if you want to simplify reporting, save time, and cut analytics costs, tryCoM is the most value-driven choice in 2025.

Introduction

Are you struggling to measure the impact of your social media efforts?

In 2025, social media analytics tools have become indispensable for businesses looking to optimize content, track engagement, and outperform competitors. Social media analytics tools provide valuable insights into metrics like engagement, reach, and sentiment, helping businesses make data-driven decisions. This blog explores the top 10 social media analytics tools, comparing their features, pricing, platform support, and unique capabilities. By the end, you'll know exactly which tool aligns with your business goals — whether you're a small business, an agency, or an enterprise.

What is Social Media Analytics?

Social media analytics is the process of collecting and analyzing data from social media platforms to inform business strategies.

Key metrics often analyzed include:

• Engagement: Likes, comments, shares, and overall interaction rates
• Reach: How many people your content is reaching
• Sentiment: Audience feelings towards your brand or campaign
• Competitor Benchmarking: Comparing performance against competitors
• Influencer Metrics: Tracking influencer effectiveness and reach

Businesses leverage these insights to refine content strategy, improve customer engagement, and maximize ROI. Using the right social media reporting and analytics tools ensures your strategy is backed by data, not guesswork.

Top 10 Social Media Analytics Tools

Sprout Social

Sprout Social is a powerful all-in-one social media management platform built for teams and enterprises. It provides in-depth analytics, scheduling, and social listening capabilities across multiple networks. Known for its premium features and professional dashboards, it’s a top choice for brands that need advanced data visibility.

Features:

• Comprehensive analytics and reporting across major platforms
• Social listening and competitor benchmarking
• Advanced engagement tracking
• Team collaboration and task management

Pricing:

• The Standard plan starts at $199 per seat per month, offering essential analytics and management tools.
• The Professional plan is priced at $299 per seat per month , adding deeper insights and collaboration features.
• The Advanced plan costs $399 per seat per month , designed for enterprises needing full-scale analytics and reporting.

Platform Support:

Facebook, Instagram, Twitter, LinkedIn, TikTok, Threads, Google Analytics

Unique Selling Points:

• Robust dashboard with customizable reports
• Advanced sentiment analysis and audience insights

Pros & Cons:

While Sprout Social offers robust analytics, tryCoM goes further by integrating Google Ads and SEO data, offering a complete marketing visibility layer beyond social media alone.

Buffer

Buffer is one of the most beginner-friendly social media tools, popular among small teams and individual creators. It simplifies publishing, engagement tracking, and performance analysis across multiple platforms. With affordable plans and an intuitive interface, Buffer is ideal for marketers looking to grow efficiently on a budget.

Features:

• Post scheduling and publishing
• Engagement tracking and reporting
• Social media management tools integrated with analytics

Pricing:

• The Essential plan is available at $5 per month , perfect for individual creators or small teams.
• The Team plan costs $10 per month , adding multi-user access and enhanced reporting.

Platform Support:

Facebook, Instagram, Twitter, LinkedIn, Pinterest, Threads, YouTube, TikTok, Google My Business

Unique Selling Points:

• Affordable entry-level pricing
• Simplified social media management with analytics

Pros & Cons:

Buffer is great for scheduling and basic reporting, but tryCoM provides in-depth insights into engagement, reach, and ad performance across platforms in real time.

Hootsuite

Hootsuite is a long-standing leader in the social media management space, trusted by enterprises worldwide. It offers comprehensive analytics, scheduling, and team collaboration tools under one platform. Its robust reporting and social listening capabilities make it perfect for large teams handling multiple accounts.

Features:

• Multi-platform analytics and reporting
• Social listening and campaign performance tracking
• Team management and workflow automation

Pricing:

• The Standard plan starts at $23 per user per month , covering core scheduling and reporting features.
• The Advanced plan is priced at $85 per month , offering expanded analytics and automation capabilities.

Platform Support:

Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Pinterest, Threads

Unique Selling Points:

• Industry-leading scheduling and reporting tools
• Analytics dashboards for performance optimization

Pros & Cons:

Hootsuite covers multi-platform scheduling, but tryCoM unifies data from Google Analytics and Ads too — making it perfect for teams who want 360° campaign visibility.

Rival IQ

Rival IQ is a data-focused analytics platform specializing in competitor benchmarking and performance tracking. It gives marketers deep insights into engagement trends, SEO metrics, and content comparisons. Best suited for agencies and analytics-driven brands, it turns competitor data into actionable strategies.

Features:

• Competitor benchmarking
• SEO insights and analytics
• Social listening and engagement metrics

Pricing:

• The Drive plan begins at $239 per month , providing essential competitor insights and benchmarking tools.
• The Engage plan costs $349 per month , adding social listening and engagement analysis.
• The Engage Pro plan is priced at $559 per month , delivering full access to advanced comparison and industry reports.

Platform Support:

Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok

Unique Selling Points:

• Strong competitor analysis features
• Detailed industry benchmarking

Pros & Cons:

Rival IQ is powerful for competitor benchmarking, but tryCoM adds deeper keyword, demographic, and ad-level metrics to connect performance from search to social.

Social Insider

Social Insider focuses on delivering actionable insights through detailed analytics and benchmarking reports. It’s widely used by marketing agencies for its strong competitor and influencer tracking capabilities. With visually clear dashboards and campaign comparisons, it helps brands understand performance contextually.

Features:

• Analytics for engagement, reach, and audience insights
• Competitor benchmarking and reporting
• Customizable dashboards

Pricing:

• The Adapt plan is priced at $99 per month , covering basic analytics and engagement tracking.
• The Optimize plan costs $149 per month , introducing advanced reporting and benchmarking options.
• The Predict plan is available at $239 per month , providing predictive insights and expanded data depth.

Platform Support:

Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok

Unique Selling Points:

• Easy-to-read visual reports
• Focus on influencer and competitor analysis

Pros & Cons:

While Social Insider focuses on influencer metrics, tryCoM bridges influencer data with ad spend and conversion analytics to measure true ROI.

Iconosquare

Iconosquare is designed primarily for visual-first platforms like Instagram and TikTok. It offers powerful analytics and scheduling features tailored for content creators and e-commerce brands. Its user-friendly interface and detailed visual reports make it a go-to tool for social media professionals.

Features:

• Performance analytics for posts and stories
• Engagement and audience tracking
• Social media scheduling

Pricing:

• The Launch plan starts at $33 per month , offering analytics for small creators and growing brands.
• The Scale plan costs $69 per month , ideal for brands managing multiple accounts.
• The Excel plan is priced at $116 per month , providing advanced data visualization and team collaboration features.

Platform Support:

Instagram, Facebook, TikTok, LinkedIn, Twitter, Pinterest, Threads, YouTube

Unique Selling Points:

• Strong visual dashboards
• Focused on Instagram and TikTok analytics

Pros & Cons:

Iconosquare is ideal for visual platforms like Instagram, but tryCoM extends analytics to YouTube, LinkedIn, and Google platforms for full cross-channel insights.

Brand24

Brand24 specializes in real-time social listening and online reputation management. It tracks mentions, sentiment, and conversations across social platforms, blogs, and news sites. With its live alerts and influencer tracking, it’s ideal for PR teams and brands focused on brand perception.

Features:

• Social listening and monitoring
• Influencer tracking
• Sentiment analysis and real-time alerts

Pricing:

• The Individual plan starts at $199 per month , suitable for monitoring single-brand mentions.
• The Team plan costs $299 per month , adding team access and more extensive reporting.
• The Pro plan is priced at $399 per month , built for medium-sized businesses needing deeper insights.
• The Business plan costs $599 per month , offering full-scale brand monitoring and sentiment analysis.

Platform Support:

Facebook, Instagram, Twitter, LinkedIn, YouTube

Unique Selling Points:

• Real-time social media monitoring
• Effective for PR and reputation management

Pros & Cons:

Brand24 helps track mentions and sentiment, while tryCoM combines listening with SEO and paid media performance to give a complete brand health overview.

Zoho Social

Zoho Social is part of the Zoho ecosystem, offering affordable and integrated social media management. It combines scheduling, analytics, and CRM features to help businesses manage multiple channels easily. Ideal for startups and small businesses, it delivers simplicity and value within a unified dashboard.

Features:

• Analytics dashboards and reports

• Post scheduling and publishing
• Engagement tracking and CRM integration

Pricing:

• The Standard plan begins at $7 per month , offering core publishing and analytics tools.
• The Professional plan costs $20 per month , introducing advanced scheduling and reporting.
• The Premium plan is available at $29 per month , designed for marketing teams seeking CRM integration.

Platform Support:

Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Google My Business, Pinterest, Threads

Unique Selling Points:

• Affordable with basic analytics for small businesses
• Integrated with Zoho ecosystem

Pros & Cons:

Zoho Social integrates well within the Zoho ecosystem, but tryCoM provides broader external data connections, including Google and ad integrations.

SocialBee

SocialBee focuses on helping small businesses and solopreneurs manage and automate content publishing. It blends scheduling, analytics, and content categorization for a balanced social media strategy. With its clean interface and cost-effective plans, it’s perfect for consistent and organized posting.

Features:

• Social media scheduling
• Analytics for engagement and post performance
• Audience and content insights

Pricing:

• The Bootstrap plan starts at $29 per month , ideal for freelancers and solo marketers.
• The Accelerate plan costs $49 per month , adding automation and advanced content organization.
• The Pro plan is priced at $99 per month , providing analytics and support for multi-brand management.

Platform Support:

Facebook, Instagram, Twitter, LinkedIn, Pinterest, Threads, YouTube, TikTok, Google My Business

Unique Selling Points:

• Focused on small business and solopreneur efficiency
• Easy-to-understand dashboards

Pros & Cons:

SocialBee simplifies posting for small teams, whereas tryCoM offers enterprise-level analytics and performance tracking for growing businesses.

Mentionlytics

Mentionlytics is an AI-powered social listening and analytics tool that tracks brand mentions in real time. It helps marketers monitor reputation, discover trends, and analyze competitor performance. With its multi-language monitoring and sentiment insights, it’s great for global brand management.

Features:

• Social listening and monitoring
• Competitor tracking
• Influencer and sentiment analysis

Pricing:

• The Basic plan starts at $59 per month , covering essential brand monitoring features.
• The Essential plan costs $169 per month , offering more data and keyword tracking.
• The Advanced plan is priced at $299 per month , adding in-depth insights and reporting.
• The Pro plan costs $499 per month , tailored for large teams and enterprise-level reputation management.

Platform Support:

Facebook, Instagram, Twitter, TikTok, YouTube, Threads

Unique Selling Points:

• Strong focus on brand monitoring
• Alerts and trend detection in real-time

Pros & Cons:

Every tool above has its pros and cons — some excel in social listening, others in reporting. But what if you could get all those features in one place That’s what tryCoM delivers — a complete, data-driven social media analytics solution built for modern brands.

tryCoM

tryCoM is an all-in-one social media analytics and performance intelligence platform that connects insights across social, SEO, and ad channels. It helps brands and agencies make smarter, data-driven marketing decisions in real time.

Features:

• Advanced social media analytics across Facebook, Instagram, YouTube, and LinkedIn
• Google Business Profile performance tracking (impressions, actions, reviews, keywords)
• Google Analytics integration for traffic, engagement, and SEO metrics
• Google Ads performance analysis — CTR, CPC, conversions, keyword quality scores
• In-depth audience demographics by country, city, age, and gender
• Real-time campaign monitoring with device-wise and month-wise insights
• Keyword-based SEO performance and page analytics

Pricing:

$96/month — Standalone price

Platform Support:

Facebook, Instagram, YouTube, LinkedIn, Google Business, Google Analytics, Google Ads

Unique Selling Points:

• Unified analytics dashboard combining social, SEO, and ad data in one view
• Granular audience insights to optimize content and ad performance
• Full-funnel tracking from impressions to conversions
• Ideal for agencies managing multiple client profiles
• Data-driven approach to improve visibility, engagement, and ROI

Comparison Summary

Platforms Support

tryCoM – The only platform in this list that integrates social, Google Business, Analytics, and Ads data into one unified performance dashboard.

Use Case Guidance

• Small businesses & startups: tryCoM, Buffer, Zoho Social, SocialBee
• Enterprise & agencies: tryCoM, Sprout Social, Rival IQ, Hootsuite
• Influencer & competitor analysis: tryCoM, Social Insider, Mentionlytics

Choose a tool based on budget, platform focus, and the level of analytics detail you need. Free trials are highly recommended before committing. tryCoM fits all categories — from startups to agencies — offering real-time analytics, integrated ad tracking, and SEO visibility in one platform.

Conclusion

Investing in social media analytics tools in 2025 is no longer optional — it’s essential for businesses aiming to grow their social presence, track ROI, and outperform competitors. Whether you are a small business or a global enterprise, there is a tool that fits your budget and analytics needs. Among all the tools compared, tryCoM remains a standout — offering the broadest data coverage, cross-platform integration, and actionable performance insights that no single tool above fully matches. Try free trials, analyze your business requirements, and choose the tool that empowers data-driven social strategies.

Frequently Asked Questions (FAQ)

1. Why choose tryCoM over other social media analytics tools?

Unlike most analytics tools that focus only on social platforms, tryCoM unifies social, SEO, Google Business, and ad data — giving a complete, data-driven view of brand performance across every channel.

2. How do I choose the best social media analytics tool?

Consider your budget, business size, platform focus, and analytics depth.

Free trials can help test usability and features before making a decision.

3. Can social media analytics tools track competitors?

Yes. Most tools like tryCoM, Rival IQ, Social Insider, and Mentionlytics provide competitor benchmarking and monitoring to track industry trends.

4. Are these tools suitable for small businesses?

Yes. Tools like tryCoM, Buffer, Zoho Social, and SocialBee offer affordable plans ideal for small businesses and solopreneurs.

5. Do social media analytics tools help with influencer marketing?

Absolutely. Tools like Social Insider, Brand24, and Mentionlytics track influencer performance, engagement, and campaign ROI.